Used to be that Google appreciated all kinds of backlinks. Then it got wise to the fact that sites were trading reciprocal links.  And then de-emphasized reciprocal links. Not to say they don’t have any value. But they don’t carry the weight they used to.
So all those directories that require that you have a reciprocal [...]

Off-page SEO basically consists of building links back to your site from other sites.  Google used to like reciprocal links.  (You link to my site, and I link back to yours).  But once the black-hat guys got ahold of this idea, they abused it by building reciprocal link farms with thousands of [...]

Your objective with SEO is to get to the first page of Google search engine results for the keywords (or search terms) you want to rank for.  I’ve said elsewhere here that SEO involves some time & energy, and that people usually won’t go beyond page 1 of the search results.  So if you [...]

OK I’m gonna get to that meaty on-page SEO for Realtors stuff in a couple minutes.  First, you gotta let me rant about making a website compelling.  OK let’s call it philosophy rather than ranting.
Why do you have a website?  Is it to show off? Beat your chest about how great your service is, and [...]