Keyword Research

Your objective with SEO is to get to the first page of Google search engine results for the keywords (or search terms) you want to rank for.  I’ve said elsewhere here that SEO involves some time & energy, and that people usually won’t go beyond page 1 of the search results.  So if you [...]

Benchmarking your site

Before we get started with any kind of SEO, we want to establish benchmarks for your website. Without benchmarks, there’s no way of knowing if our SEO work is doing us any good. So in this post I’ll introduce you to some important questions, and a couple of tools you’re gonna love.
Important benchmark questions

How many [...]