Let’s clear up something right up front.

If you want to learn SEO to get more leads from your real estate website, it’s gonna take some effort on your part.

SEO isn’t some magical wand you can wave over your website and *poof* suddenly it’s a hotbed of Internet activity.

It takes time.  Time to learn, and time to do.

How much time? If you can devote 4-6 hours a week to SEO, you’ll start seeing greater website activity within a month or two. More time, more results. Less time, less results. Get it?

So if you’re a busy busy Realtor already working 60-80 hours a week, you’re better off paying someone to do it for you.  Like me, for instance.

Or, spend some big bucks on pay-per-click (PPC) advertising. (It most certainly WILL be big bucks if you don’t optimize your website for PPC).

I’m gonna try to keep this stuff understandable for the average Realtor who’s got some tech savvy.  If you maintain your website (uploading new listings, changing content periodically) and write a blog, I’m hoping this will be simple enough for you to understand.

And I’ll try to be responsive to questions or problems as you post them here.

SEO for Realtors

I’m gonna use the terms “SEO” and “SEO for Realtors” a lot here.  Often in bold.  First of all because it’ll help get this blog to the top 5 on the SERPs (Search Engine Result Pages).  But let’s agree that our use of the term “SEO” is a catch-all for all the things that lead to a higher rate of leads from your website and/or blog.

That includes things like these:

1. On-page optimization to climb up the SERPs.
2. Off-page optimization to climb up the SERPs.
3. Pay-per-click advertising to “turn on the faucet” of targeted traffic to your site instantly.
4. On-page “ethical bribes” to make your website/blog more compelling for visitors, and to incent them to leave their contact information.
5. Email list building and drip mailing campaigns.
6. The many and various tools you’ll need to SEO your site, and test/measure your results.

And whatever else comes to me.  So let’s all agree that we’re using that term "SEO" generically, OK?  SEO purists will hate that. Tough. Go search on some other term.  ‘Nuff said.